Southern Living? Magenta Butterfly Towers? Butterfly Bush - Buddleia

Southern Living® Magenta Butterfly Towers™ Butterfly Bush (Buddleia)

Transform your landscape with stunning magenta spikes of color that bloom from early summer through fall. This narrow, upright deciduous shrub is compact enough for any garden size while attracting butterflies and pollinators all season long. Buy Southern Living® Magenta Butterfly Towers™ Butterfly Bush online and enjoy years of reliable, low-maintenance blooms.

Landscaping Uses

Perfect for small spaces, foundation plantings, and tight garden areas, this shrub's slender profile makes it ideal for screening, hedging, or massing in groups. Plant it in full sun to partial shade where it can serve as a focal point or backdrop for mixed borders. The blue-green foliage and vibrant purple-red flowers complement both contemporary and traditional landscapes.

Specifications

Height: 4–6 feet
Width: 2–3 feet
Growth Rate: Moderate
Sun: Full to partial sun
Water: Moderate; weekly watering until established
Soil: Well-draining (tolerates most soil types)
USDA Zones: 5–9

Why Homeowners Love It

• Extended bloom season provides color from June through early fall
• Narrow, vertical growth habit fits seamlessly into smaller yards and tight spaces
• Requires minimal maintenance once established with little to no fertilizer needed
• Attracts butterflies and beneficial pollinators throughout the growing season

Planting & Care

Select a location with full to partial sunlight and well-draining soil. Dig a hole twice the width of the root ball, position the plant slightly above ground level, and backfill with soil. Apply 1–2 inches of mulch around the base, keeping it away from the stem. Water deeply once or twice weekly until the soil is moist 6–8 inches down, then allow the soil to dry between waterings. Prune in spring by removing weak or crossing branches and cutting back about half the plant's height and width to encourage fuller growth.